The Indiana Pacers have announced a new multi-year partnership with Sky High Marketing ahead of the 2026-27 NBA season. This deal, running through the 2027-28 campaign, aims to boost fan engagement and community connection across the state. The announcement comes as the Pacers look to move past a difficult stretch, having lost their last two games including a 121-133 defeat to the Detroit Pistons on April 12, 2026.
Sky High Marketing is now the team's official partner. They are a hybrid marketing agency that will manage promotional product distribution for the Pacers. This includes supporting the team's branded merchandise. The partnership's goal is to better serve Indiana communities and strengthen connections with fans throughout the state.
Terry Tiernon, the Pacers vice president of corporate partnerships, expressed excitement about the deal. "We're proud to be working with Sky High Marketing during what is sure to be an exciting Pacers season," Tiernon said. He added that such partnerships help the organization raise the bar and raise the fan experience. The team is excited to help Sky High deepen its ties to Indiana.
Sky High Marketing CEO Josh Kozinsk also commented on the opportunity. "This partnership represents an exciting opportunity for Sky High Marketing to expand its presence in the Indianapolis market," Kozinsk stated. He said they look forward to creating high-quality merchandise that helps fans and corporate partners celebrate their connection to the Pacers. The agency offers over 500,000 promotional items, providing the team with fresh ideas for upcoming seasons.
The partnership arrives as the Pacers aim to bounce back from a challenging 2025 season where they won only 19 games. Their recent form shows a 1W-4L record in their last five outings, with losses in their final two games. After the defeat to Detroit, they fell 94-105 to the Philadelphia 76ers on April 10. Their lone recent win was a 123-94 victory over the Brooklyn Nets on April 9.
Earlier results included a 104-124 loss to the Minnesota Timberwolves on April 7 and a 117-108 defeat against the Cleveland Cavaliers on April 5. A 129-108 loss to the Charlotte Hornets on April 3 started this difficult run. You can review the team's full schedule and recent results on our [fixtures](/fixtures) page.
A major boost for the 2026-27 season will be the return of star guard Tyrese Haliburton. He missed the entire previous year due to a torn Achilles tendon. Haliburton has worked intensely on his rehabilitation and is ready to reestablish himself as one of the NBA's elite players. His playmaking and scoring are expected to be central to the Pacers' revival.
Many analysts view Indiana as a potential sleeper team in the Eastern Conference for the upcoming campaign. The new partnership with Sky High Marketing is seen as part of a broader effort to build positive momentum around the franchise. It gives the team's strong fanbase more to engage with as the season progresses.
The Pacers will officially begin their 2026-27 NBA season on the road against the New Orleans Pelicans on October 21. Their first home game at Gainbridge Fieldhouse is scheduled for October 23 against the Dallas Mavericks. That contest is anticipated to have significant energy, fueled by the return of Haliburton and the optimism of a fresh start.
This new partnership is more than a business deal. It's a strategic move to enhance every aspect of the game-day experience for Pacers supporters. From unique promotional items to community initiatives, the collaboration with Sky High aims to make the connection between the team and its fans stronger than ever.
The organization is clearly focused on building a complete environment for success, both on the court and in the stands. With a healthy Haliburton leading the charge and new partnerships energizing the brand, the Pacers are positioning themselves for a much-improved 2026-27 campaign. The entire state will be watching to see if this combination of roster health and enhanced fan engagement can translate into more wins and a push toward NBA playoff contention.
